VIDEO CONTENT CREATION
THIS IS THE CONTENT YOUR FUTURE CUSTOMERS ARE CONSUMING
From YouTube videos to short-form videos on Instagram, the most consumed type of content is video. If you want to increase conversions, whether you are selling a product, a service, or a vacation stay, you need to use video content across your marketing platforms.
GET AND HOLD CONSUMER ATTENTION
The first way that video content benefits your brand is that it is attention-grabbing. It can stop someone scrolling on social media or get them to click through to the desired page on your website. Second is that video content holds attention. From boosting your search engine rankings to making your social media content go viral, engagement is the most important thing when it comes to the content you serve to consumers.
Yes, you need to tell people about your product, and you need to guide them with strong calls to action. But don’t forget the power of even a short video or animation when it comes to getting attention and engaging users.
COMPELLING REASONS TO USE VIDEO CONTENT
• If you want more organic web traffic (up to 157% more!), you have to have video content
• Increase your revenue 49% faster (versus businesses that don’t use video content)
• Including a video on a landing page may boost conversions by as much as 80%
• Want more shares? 92% of people who enjoy videos on mobile devices share their favorite content with others!
• Video makes up 82.5% of internet traffic – you’re either posting video content or you’re falling behind